A woman with long dark hair, wearing a white shirt and jeans, sitting on a red chair at a blue table, smiling and gesturing with her hand. On the table are a potted plant, a white lamp, a yellow mug, and a smartphone. The room has large industrial-style windows casting shadows on the white wall and concrete floor, with a view of trees and a highway outside.

The human behind New Leaf

Hi, I’m Catherine!

I'm a business coach who helps other therapists build practices that are aligned, profitable, and dare I say- FUN.

I’m also

  • Korean-American (Yes, I love K-Dramas and K-pop, but my favorite is Korean FOOD)

  • First-gen college student & first-gen business owner

  • Neurodivergent (late diagnosed like a lot of us women of color)

  • Obsessed with petting all the dogs (gimme all the dog pics)

  • Still a therapist and owner of Reclaim Counseling here in the Pacific NW

LETS VIBE OUT
Green leafy branch against a white background.

Why New Leaf?

I chose this name because sometimes growth is more about pruning and letting go.

In plants, pruning can encourage new, healthier growth. I love that as a metaphor for business because most times you don’t have to throw everything out.

Sometimes you just need to take a step back, figure out what’s working, let go of what isn’t, and give the good stuff some room to grow.

That’s the kind of growth I want New Leaf to help create.

A young woman in a graduation cap and gown sitting outdoors, smiling at the camera.

I built this for 28 year old me,

Newly graduated from her masters in counseling but already burnt out- little did she know she would fall into an even deeper burnout that she’d have to fight to crawl out of.

Private practice changed my life and brought back my zest for being both a therapist and human again and I’m eternally grateful for this business of mine.

It was a windy road to get to this point of success.

Starting my private practice was initially overwhelming.. navigating things like

  • quarterly taxes

  • business licenses

  • marketing and finding clients

  • how to find the language to describe who i am and what i could offer

  • how to mitigate burnout and get honest with what my capacity is

  • unexpected insecurities and a lot of mindset work i had to do to become the person i needed to be

A view of multiple mountain ranges with layered silhouettes fading into the distance, under a pale sky with minimal clouds.
Business coach for therapists with long dark hair, wearing a white button-up shirt and light blue jeans, holding a gray mug, standing inside near a large window in a bright room.

You know you want more for yourself and your practice but you feel stuck. Grad school didn’t prepare you for this.

You don’t have to feel this lost. And you definitely don’t need to settle.

Let’s work together to make your practice dreams come true.

Whether that’s:

  • More income

  • More time freedom

  • Better aligned clients

  • More efficient systems

I can help.

Because being a great therapist is only part of the equation.

You also need to know how to market, communicate your value with clear messaging, create systems that save you time, and make business decisions with confidence.

That’s where I come in- with the business education you wish you’d gotten in grad school — without the overwhelm.

In a few years time I nearly quadrupled my first counseling salary of $40k, and have hit consecutive years of six figures while only seeing 15-17 clients a week.

As a neurodivergent, introvert, and single earner this has been life changing for my mental health and what options I can create for myself as well as my immigrant parents who sacrificed so much so that I could have more opportunities.

AND I get to do this all while working with the most amazing humans a therapist could ask for.

That’s what strategy, mindset, and good messaging can get you too.

My work blends strategy and clinical knowledge so that we can implement the changes needed to help your dream practice come to life too.

I want this for me too

Imagine this:

Instead of feeling isolated and spinning your wheels and trying to DIY everything, you have someone whose been in your shoes and can help give you clarity and guidance.

Instead you feel:

-Supported & have someone in your corner who gets it
-Clarity on next steps and direction instead of feeling pulled in a hundred different directions
-Clear vision on what feels aligned in your business
-Confident in your voice and messaging bringing in your ideal clients

LET'S DO THIS